ATLANTA – May 24, 2021 – Illuminarium Experiences, a new breakthrough global experiential entertainment company, announced today that tickets for its first Illuminarium in Atlanta, opening July 1, 2021, are now on sale at Illuminarium.com. Tickets for WILD: A Safari Experience, a first-of-its-kind entertainment experience showcasing the beauty and splendor of Africa’s most exotic animals in their natural habitats, start at $30 for kids and $35 for adults, with premium packages available.
WILD will transport visitors to Africa through cinematic content shot by Radical Media, using custom camera arrays that provide a 240-degree native field of view (versus the average 210-degree human field of view), on location to showcase majestic animals in their native habitats across South Africa, Botswana, Kenya and Tanzania. Complementing the exotic sights of a safari, visitors will also be immersed in its authentic sounds and scents, all without leaving Atlanta’s BeltLine.
Illuminarium’s immersive venues will transport millions of visitors to places they only dream of experiencing by placing them “inside” the narrative with techniques used in traditional motion picture production and virtual reality that facilitate the experience of real world, filmed content (like a safari) and authentic, re-created worlds in an immersive environment, all without wearable hardware.
During the evening, Thursday-Saturday, Illuminarium will transform into a dynamic bar that features an immersive generative environment, allowing guests to have cocktails and curated eats surrounded by an ever-changing lush and stunning atmosphere. Through state-of-the-art projection and audio systems, guests will be invited to gather in a different far-flung and fantastic setting.
Visitors can also experience The Illuminarium Café, offering both indoor seating and an outdoor patio facing the BeltLine. The café will be an extension of the immersive experience content, serving authentic dishes, beer, and wine from the African continent, along with local southern favorites. The Illuminarium Shop will retail a wide variety of gifts inspired by the safari experience. Along with souvenirs like eco-friendly plush toys and items with a specific conservation give-back, the shop will carry unique items such as woven baskets, beaded jewelry, and hand-carved wooden decor sourced from artisan networks in Kenya, Tanzania, and South Africa. Both the café and shop are open to the public and do not require paid admission to the attraction.
Following Atlanta, Illuminarium will open in Las Vegas at AREA 15 in January 2022 and in Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American locations under consideration are New York City, Chicago, Toronto, Montreal, Los Angeles and Austin.
Illuminarium will design and operate each spectacle in an environmentally conscious manner that acknowledges its social impact. For WILD, Illuminarium partnered with global conservation organization, WildArk, to work collaboratively with local partners and communities to protect prioritized wildlife, biodiversity and ecosystems around the world. Illuminarium will donate a portion of all ticket and merchandising revenue annually to WildArk. Through this strategic partnership, WildArk targets this funding, as well as additional donations made at Illuminarium, to aligned conservation partners working to protect prioritized wildlife and their habitats across Africa. Illuminarium will also provide opportunities for customers to become personally engaged with WildArk and other mission-based partners they bring to the experience.
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About Illuminarium Experiences
Illuminarium Experiences is a breakthrough, global experiential entertainment company created by worldwide leaders in cinematic and interactive content, architectural and theatrical design and venue operations. Illuminarium Experiences are immersive entertainment spectacles presented in custom-designed venues called “Illuminariums.” What museums are to art, cinemas to movies and concert halls to music, Illuminariums are to experiential entertainment. Illuminariums are reprogrammable immersive theaters that surround visitors in a sensory space of sight, sound and scale unlike any other, providing access to the most amazing, but typically out-of-reach, places, people and experiences to make our planet a more inspired, more empathetic and more connected place. Created by Alan Greenberg, Radical Media and Rockwell Group, and operated by Legends, Illuminarium Experiences brings together best-in-class partners in content creation, theatrical design, interactive technologies and venue operations. Learn more at Illuminarium.com.
Julie Horn, DKC for Illuminarium