The mission of Meals On Wheels Atlanta (MOWA) is to support senior independence through meals, shelter, education, and community. All proceeds from the sale of Purposeful Brands products support MOWA's efforts to eliminate senior hunger in the Atlanta area.

Enterprise ‒ Non-Profit


  • Health
  • Human Services

Target Populations:

  • Elderly
  • Low-Income
  • Veterans

This enterprise is currently looking for capital. Investment mechanisms used and seeking:

  • Award/Competition/Prize
  • Grants
  • Mission-related Investments
  • Program-related Investments

Welcome to Purposeful Brands—a collection of locally crafted, artisanal snacks, including candied pecans, gourmet popcorn, and more!

Founded in 2018 by Meals On Wheels Atlanta, the purpose behind Purposeful Brands is to end senior hunger in Atlanta. Proceeds from the sale of these delicious snacks provide a sustainable revenue stream to support Meals On Wheels Atlanta’s Home-Delivered Meals program for food-insecure seniors.

Purposeful Brands initially launched as Purposeful Pecans, which is our line of gourmet, Georgia-grown candied pecans crafted in small batches right in Meals On Wheels Atlanta’s own kitchen. With the success of our award-winning candied pecans, we have now expanded our concept to Purposeful Brands and are debuting gourmet popcorn, chocolate bars, and other irresistible new treats.

Purposeful Brands snacks are available for purchase at Our products can also be found at well-known local venues such as the Peachtree Road Farmers Market, Pine Street Market, and the Market at the Hyatt Regency Atlanta. The St. Regis Atlanta sells our Purposeful Pecans in its in-room honor bars as well.

And every purchase serves a purpose–helping to ensure that no senior in our community faces the stress and uncertainty of wondering how they’ll get their next meal.

With our growing base of loyal retail and wholesale customers, and exciting new offerings in the works, Purposeful Brands is poised to make a sustainable impact on Atlanta’s senior hunger crisis.