Impact Investing Spotlight: Invest with Roots

Traditional homeownership pathways are challenging, if not impossible, for most working individuals and families to navigate. In Atlanta, median home prices jumped 47% since 2020, while median household income rose just 8%. Across the nation, rent-to-own models are quietly creating new pathways to ownership for families earning 60-120% of Area Median Income, but not all rent-to-own real estate models are designed with impact at the center. It’s important for housing-motivated impact investors to recognize the distinction between wealth-building models and predatory rent-to-own schemes that exploit vulnerable families. Participants will have an opportunity to hear from one of Atlanta’s most innovative real estate companies, Invest with Roots, about how they are working across Georgia to help residents access homeownership & build wealth.